Shopify Magic / Sidekick for small business
Draft product descriptions inside Shopify from the product facts you supply; current documentation calls this workflow Sidekick.
Sources checked · Read the evidence
Guide updated
Back to the tool finderWhat can Shopify Magic / Sidekick help you do?
Shopify's built-in AI can draft product descriptions from supplied features, keywords and instructions. The former Magic pages now direct readers to Sidekick, which appears inside Shopify's admin. This is a practical starting point for an existing merchant, provided someone checks every product claim before saving the result.
Draft product descriptions from verified facts in an existing Shopify store. Review the wording against the actual item before saving, especially specifications, care instructions and suggested uses.
If you also sell through Shopify, draft descriptions for the products on your shelves using supplier facts. Check sizes, materials and care instructions so online information matches the item.
Draft missing product descriptions directly in your Shopify admin. Supply verified specifications and keywords, then remove invented claims and make the final wording useful to someone comparing options.
A possible use to adapt to your workflow.
- Consider it for
- An existing Shopify merchant improving sparse product listings
How to try Shopify Magic / Sidekick on one task
Choose a few unpublished Shopify products with incomplete descriptions and reliable source information. Supply the actual materials, dimensions, care instructions and intended uses, then generate drafts in the desktop admin. Check each sentence against those facts and remove invented benefits. Compare the reviewed text with your existing descriptions before saving the version that best helps a buyer.
Choose a draft product and collect its verified specifications.
Use Generate text in the desktop product editor with those facts and your preferred tone.
Remove unsupported claims, check dimensions and save the reviewed draft.
Suggested workflow · Not a product demo or a tested outcome
What to check before choosing Shopify Magic / Sidekick
- Check that generated benefits, materials and care instructions are supported by the actual product.
- Work on draft products first: saving a published product changes its live description immediately.
- Not a fit for
- Businesses outside Shopify that only need a standalone writing tool
Official Shopify Magic / Sidekick sources
Feature and access descriptions are based on the vendor’s own pages, checked . Fit, setup effort, and experiments are editorial guidance. This is a researched guide, not a hands-on product review.
- Current product-description generation guide
- Sidekick product and included access
- AI tools and availability caveats
Official links open in a new tab. Plans and availability can change; confirm the details on the vendor’s website.
