Synthesia for small business
Create a presenter-led explanation from a written script, without filming each update.
Sources checked · Read the evidence
Guide updated
Back to the tool finderWhat can Synthesia help you do?
Synthesia turns a script into a video with a synthetic presenter and editable scenes. It can help explain a process or introduce a topic consistently. The free Basic plan allows limited creation; downloading videos and removing the Synthesia logo require a paid plan. Avatar usage restrictions still apply.
Explain a repeatable process in a short video with a scripted synthetic presenter. Review the content yourself and use it where a consistent explanation is more useful than a live recording.
Turn an approved stock-handling or customer-service procedure into a brief staff training video. Break it into clear scenes and keep the written procedure available alongside the video.
Explain how to choose an option, use an item or request a return through a scripted video. Use accurate store policies and avoid presenting the avatar as a customer endorsement.
Create a short onboarding overview that explains your process, responsibilities and next steps. Use a synthetic presenter for repeatable guidance, while keeping personal introductions and client advice with your team.
Explain what to prepare before a visit or how an appointment works using a simple script. Review instructions and present the avatar clearly as a synthetic guide.
Turn approved arrival guidance or a staff induction checklist into a short presenter-led video. Use real property information and keep booking changes or individual guest requests with a person.
A possible use to adapt to your workflow.
- Consider it for
- Explaining a repeatable process with a scripted presenter
How to try Synthesia on one task
Choose a process that is already documented and write a one-minute explanation. Make a short avatar video with one clear point per scene and review it against the original instructions. Ask a colleague to explain the next step after watching. Use the feedback to improve the script before choosing an appropriate sharing or download plan.
Choose one documented process and write a brief script with a clear next step.
Create a few simple scenes with an allowed avatar and preview the complete video.
Check accuracy and pronunciation, then confirm sharing rights and export requirements before distributing.
Suggested workflow · Not a product demo or a tested outcome
What to check before choosing Synthesia
- Do not put stock avatars in paid, boosted or promoted advertising without the required written permission.
- Review the script and synthetic delivery; personal avatars require the depicted person’s consent.
- Not a fit for
- Customer testimonials, real staff introductions or advertising that misrepresents a synthetic presenter as a real endorsement
Official Synthesia sources
Feature and access descriptions are based on the vendor’s own pages, checked . Fit, setup effort, and experiments are editorial guidance. This is a researched guide, not a hands-on product review.
- Avatar video capabilities
- Current plans and export access
- October 2026 plan changes
- Avatar and advertising restrictions
Official links open in a new tab. Plans and availability can change; confirm the details on the vendor’s website.
